Yearbook Branding, Marketing
This year, I have really tried to make our yearbook theme a brand without revealing too much about it. I wanted people to associate certain colors and fonts with the yearbook to get them excited about the book coming out. I made all of our yearbook associated social media posts in certain colors and fonts so they went with our "brand." This has helped us sell more books by getting the word out about what will be inside.
Below is also a presentation I made for advisories to introduce the topic of the yearbook which included all of the same branded details.
Below is also a presentation I made for advisories to introduce the topic of the yearbook which included all of the same branded details.
I used these marketing skills again recently during the last week for students to purchase a yearbook. I posted every day that week and we ended up selling around 50 additional yearbooks.
My intention in marketing our yearbook in this way was for students and staff to recognize certain fonts and colors as yearbook fonts and colors and therefore feel familiar with the book they are purchasing. I hope this will make it even more exciting when they get their hands on the finished product in May. |
Advertising
My staff creates a competition out of who can sell the most in ads. I beat my own record this year, selling a total of $1,503.
Over the summer, another editor and I drove around Harrisonburg and redid our "Ad Sales Zones" sheet where we recorded all the businesses that are still open in different sections of the city so students could sign up to sell to operating businesses. |
Social Media Analytics
We have our HHS Media Instagram account set to the professional account setting meaning we can see data such as our most active times, data about our followers, as well as the amount of accounts we have reached at a given time.
1. Choosing when to post
One of the biggest things we use Instagram analytics for is to get to know when our viewers are most interactive and therefore when we should post for the most followers to see it. We are able to see that Fridays are usually our most active day and posting between noon and 6 p.m. provides us with the most engagement. |
By paying attention to these analytics and knowing our audience, we have been able to grow our Instagram platform exponentially. I would like to learn more about this side of a professional Instagram account.
We are also looking into using Google Business Suite to schedule our posts across platforms at the most advantageous times based on analytics.
We are also looking into using Google Business Suite to schedule our posts across platforms at the most advantageous times based on analytics.
TikTok
TikTok comes with a lot more features to pay attention to than Instagram does. For example, we are able to see when our viewers share our content or simply view it. Commenting is also more common on this platform which can be both a positive and a negative. It gives our audience more opportunity to engage, but we also work to keep all of our accounts professional.
3. Knowing our audience
One important aspect of TikTok that differs from Instagram is the age group we are reaching. On Instagram, students are our target audience, but the account is also followed by many parents and teachers. When we create TikToks, we know our audience is more student focused than any other platform. |
Web Analytics
The image on the left displays website data from 2023 and the image on the right provides the data from 2022 on the same dates, from January 13 to February 12. This year, our website and page views have significantly increased from 10,980 views to 11,751 views. We are reaching more people with our content daily.
Social Media Engagement
We have started using Instagram stories often to get feedback and engagement from our target audience: students. We have found that this is usually the most straight forward way to reach them. To do this, we have used polls and questions with answer options. Using this tool is a great way to give your audience a voice.